After two decades of excellence, Millesima Experience is celebrating its 20th anniversary with a bold rebranding that marks the beginning of a new era. With its innovations, CSR commitment, and renewed ambition, the agency is ready to redefine the standards of MICE (Meetings, Incentives, Conferences, & Events) and business travel, serving professional communities. Whether locally or internationally, Millesima Experience continues to transform every event into an unforgettable work of art, staying true to its heritage and value chain: Move | Meet | Connect | Share.
A New Chapter: Millesima Experience
Twenty years after the creation of Millesima Travel & Event, the group is taking a significant step by becoming Millesima Experience. This new name reflects our renewed mission: to be the essential partner for unforgettable, personalized experiences that meet the highest expectations. This rebranding represents not just a visual change, but embodies our desire to reinvent ourselves to better meet the growing needs of our clients and partners.
A Legacy of Excellence: Millesima Experience, the Art of Exception
For two decades, Millesima Experience has established itself as a key player in the industry, particularly in the Maghreb, Africa, and Europe. We have orchestrated exclusive, tailor-made experiences for clients seeking unique moments. The term “Millesima” evokes excellence, rarity, and distinction—fundamental values at the heart of every project. Inspired by the world of luxury and premium products, the agency positions itself as a guarantor of quality and prestige, while optimizing costs for our clients through digital transformation.
The Pillars of Our Approach: Move | Meet | Connect | Share
At the core of our strategy, we place the fundamental needs of professional communities. Through our close relationships with clients, partners, and teams, we understand that the effectiveness of a project depends on four essential pillars, which are central to our business dynamics and client approach.
- MOVE: Because efficient and comfortable travel, both locally and internationally, is key to ensuring the smooth flow and success of projects, combining business, discovery, and comfort.
- MEET: Because professional communities need to come together to exchange, share ideas, and strengthen collaboration, fostering lasting bonds and encouraging collective innovation.
- CONNECT: Because in this digital age, connecting to exclusive networks, accessing knowledge, and leveraging advanced technologies has become essential for enhanced collaboration and productivity.
- SHARE: Because sharing knowledge and expertise is at the core of personal and professional development, and is essential for maintaining a dynamic of continuous growth.
These four core values guide each of our actions, and we have built our core business on their ability to enrich the experience of our clients, participants, members, and users. They allow us to constantly improve the experience and journey of everyone involved, creating unifying, meaningful, and memorable moments.
Innovation at the Heart of Our Services: Cutting-Edge Digital Platforms
The digital age has transformed our clients’ expectations, and Millesima Experience meets this evolution with innovative technological tools. In 2025, we will offer platforms like Booking Place, an interconnected and collaborative platform to simplify the management of multi-activity bookings, and Myvioo, a dedicated environment for professional communities to help them manage the dynamics of knowledge and expertise in all formats: in-person, virtual, and on-demand (VOD).
These tools provide seamless project management, whether in-person, virtual, or hybrid, and allow for personalized experiences while optimizing processes.
A Mission of Proactive Listening and Social Responsibility
With this rebranding, Millesima Experience reaffirms its commitment to social responsibility and active listening. We are dedicated to anticipating the needs of our clients and offering them agile and personalized support throughout their projects. Our responsible approach is also reflected in our desire to minimize our ecological footprint and work with partners who share our ethical values.
Two Decades of Expertise and Unmatched Efficiency
Since its inception, Millesima has placed efficiency at the heart of its operations. Time optimization, budget management, agility, and proximity are key elements in ensuring high-quality experiences for every project. Through attentive listening and rigorous management, the agency has become a model of efficiency, supported by an international network with offices in Tunis and Casablanca.
Looking to the Future: Continuous Evolution in Service of Professional Communities
These 20 years mark a significant milestone in our journey, but the adventure is only just beginning. We are firmly focused on the future and determined to continue innovating, strengthening our social responsibility, and offering solutions that are increasingly tailored to the needs of professional communities.
We sincerely thank everyone who has contributed to this wonderful journey. Together, let us continue our mission and write the future of Millesima Experience.
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